Big Town was a brand of melons and vegetables shipped by MBM Farms and Zeitman Produce from the Salt River Valley in its days as American Eden. One of scores of colorful labels on wooden crates, it had a stylized version of the Phoenix skyline in the background.
But I can't help wondering if it also caught a bit of the moment in 1950, when Phoenix entered the ranks of America's 100 largest cities. It was No. 99, with 106,818 people in 17 square miles. Phoenix landed 62 people ahead of No. 100 Allentown, Pa. But it was behind Scranton, Wichita, Tulsa, Dayton — not to mention its Southwest rival El Paso, No. 76.
In 1950, the nation's fifth most populous city was Detroit. According to new Census data, Phoenix has once again surpassed Philadelphia to claim the No. 5 spot it had by estimates in 2006 but lost in the 2010 count. I'll have more to write about this later.
For now, I want to linger on that moment when the Census Bureau made it official: Phoenix had crossed 100,000. The big town was definitely a city now, if not a big one (Even now, Phoenix has many characteristics of a small town, especially in power and power relationships).
As you can tell from the geographic size of the city, this Phoenix was convenient and walkable, with a true urban fabric. At 6,714 people per square mile, it was much more dense than today's 2,798. Surrounding it were citrus groves, farms, and small towns mostly dependent on agriculture (Tempe 7,684, Mesa, 16,790, Glendale 8,179, Gilbert 1,114, Scottsdale 2,032, and Buckeye 1,932). Arizona's total population was 756,000. Phoenix boasted an abundant shade canopy from the narrow streets to the enchanting canal banks. Downtown was the busiest central business district between El Paso and Los Angeles. As many as 10 passenger trains served Union Station in the golden age of streamliners.