Downtown in the mid-1960s, with the new Municipal Building, forefront, and the iconic rotating Valley National Bank sign in the upper right.
Decades are arbitrary things. One could make the case that "the sixties" in Phoenix ran from the late 1950s through the early 1970s. In any case, it was a most consequential time, arguably the decade when Phoenix set the pattern for what it would become, for better and for worse. In the 1960 Census, Phoenix's population was 439,170, making it the 29th largest city in America and 187 square miles within the city limits.
This was a startling jump from ten years before, ranked 99th with 106,818 people within 17.1 square miles. Phoenix had quickly become a big city, but unlike most others: single-story, spread out, car-dependent and populated by few natives. It had decisively surpassed El Paso as the dominant city of the Southwest. Yet, as it remains today, its power was like that of a small town.
Nineteen-sixty saw the unveiling of the Wilbur Smith & Associates freeway plan. Although its closest big-city neighbor was Los Angeles, Phoenix had only one baby freeway, Black Canyon. Over the decade, this would curve into the Maricopa Freeway but otherwise the Smith plan was mired in controversy. Phoenicians didn't want to become another LA. The Valley Beautiful Citizens Council worried that freeways would destroy an already ailing downtown. A hundred-foot high Papago Freeway with "helicoils" provoked more opposition. In the end, almost all of the 1960 plan was adopted. But surface streets carried most traffic during this era.
Downtown retail was slowly dying, as was the dense corridor on McDowell between 12th Street and 18th Street called "the Miracle Mile." This included the lush, stately Good Samaritan Hospital campus, replaced 20 years later by the brutal spaceship building that remains today. Malls were flourishing, including Park Central, Tower Plaza, Thomas Mall and Chris-Town, named after farmer Chris Harri on whose land it was built. Many of the downtown merchant princes were dead or ailing. Others, notably Goldwater's (sold to Associated Dry Goods in 1963), moved to the malls.