The Arizona Republic spent a week writing articles about "sustainability." This was obviously Gannett top-down: the series was relentlessly "positive," aimed at "the average reader" and ultimately useless. Which is too bad, because reporter Shaun McKinnon is as close to an expert on water issues as you'll find at major newspapers -- when he's allowed to write on them.
This was followed, equally predictably, by the kind of anodyne editorial the Republic has written hundreds of times before. This one had such deep renderings as:
Sustainability: The word is everywhere. Companies from Wal-Mart to Ford are trumpeting their commitment to it. There are indexes to measure it, including a Dow Jones corporate yardstick. Bloggers have seized on it.
And, after gently laying out some challenges, then offering soothing praise for the state:
But more needs to happen on the ground. While Gov. Janet Napolitano, Phoenix Mayor Phil Gordon and other leaders have certainly supported sustainability, Arizona still seems in the minor leagues. The efforts need to be bigger, better, faster.
"Seems"? Here's what was not covered, as far as I can tell: